The Murraylands Regional Development Board is leading a partnership to develop the Murraylands Integrated Regional Strategic Tourism Plan (MIRSTP).  Development of this plan will be guided by local experts and will support sustainable tourism growth within the region.

The final version of the Plan is now available for viewing. You can download the document by clicking here.

The primary objective of this project is to:

‘Provide the Murraylands with an innovative and strategic policy and planning framework that will help attract and grow investment and build capacity in sustainable tourism within the Region.’ The project is now moving into the next phase of implementation of the MIRSTP.

The partnership is very aware that many sectors within the local tourism industry are hurting at the moment due to the double whammy of drought and high fuel prices.  Therefore it is intended that the plan is realistic and achievable, while also identifying opportunities for growth.

The plan highlights opportunities to attract more visitors to the region and to encourage visitors to stay longer and spend more within the region.

The other partners contributing to the development of the plan include the Rural City of Murray Bridge, Mid Murray Council, The Coorong District Council, District Council of Karoonda East Murray, Southern Mallee District Council, Murraylands Tourism Marketing, Houseboat Hirers Association, Murraylands Indigenous Consortium, Murraylands Regional Tourist Association; and the South Australian Tourism Commission.

This partnership is particularly unique in that it includes Indigenous funding.  The cocktail of funding will provide the partnership with opportunities to fully explore the Murraylands assets in a more expansive manner.

If you have any questions regardingthe project in the context of regional development contact Brenton Lewis at the Murraylands Regional Development Board, phone 08 8535 7170.